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Canon PowerShot ELPH 360 HS review

A pocket Canon with a 12× optical zoom and Wi-Fi, sold in Europe as the IXUS 285 HS. It is now a third-party listing at about $438, a high price for this camera.

Zoom that fits in a pocket

The ELPH 360 HS puts a 12× optical zoom and an optical stabilizer in a slim body. For travel and family photos, that is the step up from a phone that matters most: real magnification without a crop.

Simple by design

Exposure is program auto. Canon adds Hybrid Auto, which records a few seconds of video before each photo, plus Creative Shot and Story Highlights. Wi-Fi and NFC send pictures to a phone.

Read the notes

Canon’s listing notes say you cannot zoom while recording video, and that fast subjects may look distorted. Both are normal for this class of camera.

The price is the problem

At about $438 from a third party, this costs as much as cameras with larger sensors. The Kodak PIXPRO FZ45 is far cheaper, and the Panasonic FZ80D adds a 60× zoom and 4K for a little more.

Prices quoted in this text were read on November 2, 2026. The live price is at the top of the page.

What it does well, and what it gives up

Strengths

  • 12× optical zoom in a true pocket body
  • Optical stabilizer
  • Wi-Fi and NFC for sending photos to a phone
  • 1,638 ratings at 4.2 stars

Compromises

  • About $438 from a third-party seller, far above its original price
  • No zooming while recording video
  • Small 1/2.3-inch sensor and no manual exposure

Specifications

Sensor20.2 MP 1/2.3-inch CMOS with DIGIC 4+
Zoom12× optical, with optical image stabilizer
Video1080p HD; the zoom cannot be used while filming, per Canon
Screen3-inch LCD
ExposureProgram auto only, per the product table
WirelessWi-Fi and NFC
PortsMini-B USB and Type D HDMI
ModesHybrid Auto, Creative Shot, Story Highlights
Amazon referenceB019UDI1EE

What people ask before they commit

Is the ELPH 360 HS the same as the IXUS 285 HS?

Yes. Canon sells this camera as the IXUS 285 HS in Europe and as the PowerShot ELPH 360 HS in the US.

Can I zoom while filming?

No. Canon’s own notes on the listing say zooming is not possible when shooting movies. Set the framing before you press record.

Why is it so expensive?

This listing is a third-party offer, BH 52 Innovations, at about $438. The camera is an older model, and that price is well above what it sold for new.

Where this one places on its bench

At $438, it is the 4 cheapest of the 7 models in this category published here.

  • Cheapest on the bench$30
  • Median$438
  • Dearest on the bench$1498

Our score

7.6/ 10

A pleasant pocket zoom camera, sold here at a price that no longer makes sense. Buy it only if you find it much cheaper.

This one against the other photo equipment

photo equipment from the same category, at nearby prices. Only what all of them publish is shown: a column with holes compares nothing.

Model Price SensorVideo
Canon PowerShot ELPH 360 HS $438 20.2 MP 1/2.3-inch CMOS with DIGIC 4+1080p HD; the zoom cannot be used while filming, per Canon
Panasonic LUMIX FZ80D Bridge $498 18.1 MP 1/2.3-inch4K; 4K PHOTO extracts 8 MP stills
Panasonic LUMIX ZS99 $615 20.3 MP 1/2.3-inch BSI CMOS4K at 30p; HD high-speed at 120 fps
KODAK PIXPRO FZ45 $110 16 MP 1/2.3-inch CMOS1080p Full HD

What sets the models apart, in photo equipment

  • If price decides: KODAK PIXPRO FZ45, at $110.
  • Highest Sensor in the table: Panasonic LUMIX ZS99 (20.3 MP 1/2.3-inch BSI CMOS).

The price on Amazon.com

This model is listed on Amazon.com, at ≈ $438 at the last reading. Listed is not the same as in stock: availability changes daily, and the buy box shows the live price.

Details checked on November 2, 2026.

What use this one answers, among photo equipment

A buyer who wants a real optical zoom in a shirt pocket and finds this camera at a sensible price.

What buyers actually choose

Amazon reports what buyers took in the month before this page was last checked: at least 100.

The figure is a floor, rounded by Amazon, and read through Keepa — it says what buyers picked, not what a maker claims.

Sources

Specifications: the manufacturer sheet for photo equipment and the matching Amazon product page. Prices and availability: Keepa. Every figure on this page names its source.

What we judge this photo equipment on